Public Relations and Corporate Communications

February 27, 2012
by The Geek Giant
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What I really mean is that this job is fucking awesome, but it’s bad form to cuss in a headline.

Essentially, I am convinced that public relations is one of the best jobs in the world. My entire day boils down to being able to tell as many people as possible a story. Sure I have to prove I’m doing it well and there’s a lot of people to keep happy.

But at the end of the day, my life is one that is creative, fun and fulfilling story I get to tell. Do you get to do what you love? Why not? What’s stopping you from getting happy?

Find your happy.

November 15, 2011
by The Geek Giant
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Public relations is a soul-stealing experience

The instant you hit “publish,” a little piece of your inner being dies. Well, maybe it doesn’t die, but it escapes you and transfers to the URL you just created. Regardless of the intent of what you’ve published is, it needs to contain a little bit of your soul in order to be successful.

We all “blog with a purpose.” Our roles as story tellers necessitate this. But to tell a story with passion, to convey your soul through your words takes a lot of hard work.

What’s this have to do with public relations? Plenty. I’ve been doing a bit of soul searching. Deciding just what it is I do. Deciding how to be awesome and deciding what my path is going to be. And I’ve figured it out.

I want to leave a piece of me in every project I am involved with.

I will pour every ounce I have into making something awesome. Telling a better story. Getting the insider tip on what will make a publication pay attention. I will make damn sure the strategic guidance I provide is beyond anything else being done. I will leave my mark on every press release, blog post, RFP, tweet and mail. Even if that mark means not touching it.

Letting this industry (craft?) have a piece of my soul each day is the best I can do. What are you going to do to make your mark?

November 15, 2011
by The Geek Giant
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Be brief. Be right. Be gone.

Words to live by…

October 4, 2011
by The Geek Giant
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A new look

Wow, was it ever time for a face lift. I went for a bit of white space and a more open feel. I’m also going to try and use the new format posts a bit and post more often. I tried to focus on short-form posts a while back, but getting into the flow of it was kind of hard, so hopefully this helps.

What other changes should I make? Does it flow OK? Should I try a different look?

September 21, 2011
by The Geek Giant
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Why I want to be an Office Hottie

Online popularity contests are rarely valuable. People cast empty votes with the hopes of seeing a friend or cohort emerge with a faux victory. Contestants plead for votes like a candidate in Florida on election day. Nobody really wins, except the company collecting the registration information for its database. But this one’s different.

I’m not talking about the South by Southwest panel picker here. This time, I want you to help me be an Office Hottie. But in this contest, there could be a winner. Well, three actually.

Click here to vote for me!

So, why am I doing this? Well, at first it was a lark. A way to amuse myself by putting a ridiculous photo of myself in amongst the Affliction-clad, Axe-wearing bros and the spray-tanned, attention-needing girls.

But then I made it through to the third round, thanks wholly to friends and family on Twitter and Facebook. And I realized I could do some good here. So, here’s my pledge:

If I win, 100% of the prize will go the following charities:

Jolkona Foundation. This is a pro-bono account for the agency I work for, but it’s also a great organization doing very innovative work to enable a culture of giving.
Domestic Abuse Women’s Network. DAWN supports families that have been the victims of domestic abuse and is a local non-profit that I’ve supported in the past. It does good work here in my local community.
A charity that is important to YOU! See, you’ve all helped this happen, so I want to give everybody a voice on where the money goes. Post a comment with a non-profit and a short reason why the remaining funds should go to it.

Now, go help me be an Office Hottie!