The snow has been making me want to hibernate these last few days. But, it has given me an opportunity to think, plot and (begin to) plan. I am watching “Top X Whatever” lists and have been insanely jealous, seeing Chris Brogan or Scott Monty or Micah Baldwin‘s name all over the place. So, I’m […]
Read MoreOriginally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting tidbit, amongst others: Consumers trust company blogs less than any other channel. This result comes […]
Read MoreA blogger writes a blog. A blog contains information, opinions, links and emotion. A journalist brings life to factual occurrences. Presents actual, recorded history with zero subjectiveness. And yes, they act with an absence of malice. Can a person be both? Of course. But not at the same time. In my opinion, blogger and journalist […]
Read MoreI’ve bounced around on a couple of topics on this blog. But one of the most common cries for help/lashing out in anger I see around PR is over the pitch. I’m not sure how many PR people have actually been pitched before, but it can be quite annoying at times. So, I want to […]
Read MoreBack in April, we were promised that the Twitpitch would be the future. And after eight months, it looks like the future is still on the way. The same can be said with a recent project called “MicroPR.” These short, high-level pitches are great for putting a link out onto Twitter, but for targeted, effective […]
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