Being in the tech industry is far beyond a full-time job. We all quip that everything we do is work. Bowling? Get your neighbor’s card, twitter about it and then find them on Facebook. On vacation? Blog about it, post your pictures to Flickr then Twitter about it all.

Finding that balance between work and life is difficult. For me, I was a husband before I was a marketer. I was a brother before I was a journalist. And, I was a friend before I was a professional.

A realization

I realized on yet another flight home that I had not heard from a fair number of friends from high school or from college lately. This is a two-way street and I think I’ve been going the wrong way. I have been so involved in growing my tech-world social circle that my “IRL” friends have fallen off my radar.

I’ve made several acquaintances that are closing in on the “friend” label rather quickly from the tech scene and they’re great people. But I don’t yet have the history with them that I have with some of the people that I’ve pulled all-nighters with or the people I’ve played football with or the people I’ve barbecued with.

This realization made me kind of sad.

Find your balance

Finding your balance can be difficult at times. I’m feeling kind of lazy, but there’s some venture capitalists that take off-the-grid weeks quarterly to re-charge and to refresh. I’m getting ready to take a one-week break to Mexico and will be largely off the grid. The iPhone will be at home and the laptop will be mostly in the safe.

I think that going offline is a good start, but it doesn’t go far enough. I find myself leading two lives: One life is online and the other is offline. In my day job, I’m in marketing and PR, so why shouldn’t I market to my offline friends? If they were all on Twitter, it would be that much easier to keep in touch.

So, what do you do to keep in touch? How can I get everybody on IM or on Twitter or somewhere else? How do you find your balance?

I spent last week at the Web 2.0 Expo in San Francisco. I heard a lot of words. Like, a lot of words. But not many people really said anything.

Now, I know this isn’t a unique post and I know my ideas are shared by many, but I felt like this would be a good introductory topic to this place and The Geek Giant.

Let’s look at this Press Release from Bungee Labs:

Bungee Labs ™ today announced federated hosting to expand adoption of Platform-as-a-Service (PaaS) among enterprises and Software-as-a-Service (SaaS) providers. Organizations developing highly interactive applications on the Bungee Connect ™ PaaS can now elect to host those applications on self-managed infrastructure running the new Bungee Application Server ™, or on the multi-tenant Bungee Grid ™ at datacenters in the United States, Europe, and on the Amazon Elastic Compute Cloud (Amazon EC2).

Umm, huh? Let’s try a simple exercise in MarCom translation:

Bungee Labs announced that you can host your apps on their servers.

Seems simple enough. For naïve businesses and developers, this is great. Simply code your app in whatever language Bungee supports and they’ll host it for you.

Moving beyond words

One of my issues with public relations, marketing, social marketing, social media or whatever the buzz word du jour is, is that it’s so much more effective to just convey your message with plain and simple words.

Try this exercise the next time you’re thinking about drafting a press release or blog post: Take what you’ve written and re-write it using half the words. It sounds difficult, but it’s not, I promise.