Micro-sharing within a large enterprise. The concept mystifies me. If I were in charge of running a large corporation, or even a division within one, I would be so adamantly against the use of company funds, time and resources to develop something like was talked about recently on ReadWriteWeb.

The author (Laura Fitton, who is AWESOME), has an interview with the two guys that developed a service for Best Buy called Mix. Mix is an initiative to get Best Buy’s employees micro-sharing and micro-blogging. This is absurd.

We’re all a bunch of geeks. Those of us on Twitter have adopted this way of communicating as a means to fool ourselves into thinking we’re interacting with people. For “micro-sharing” to be thrust onto an army of retail workers seems like an inherently bad idea. Now, I’ll be even more self conscious when I check out, wondering what they’re going to post about the 6’8″ guy that just bought a Wii.

But I’ll Twitter that, so you’ll find out I guess.

The other issue I have with this is the productivity suck these services are. Think about this. I work in a small office. But in a given day, I will email, call, Skype, IM and maybe have a Twitter conversation with people in my company. Now, compound this by expecting me to participate in a micro-sharing thing makes me wonder when any actual “work” will get done.

Am I completely wrong?


GigaOm recently announced a $4.5 million round of funding and the rest of the blogoshpere went HOORAY!

This is GigaOm’s second round and boosted its war chest to a reported $5.3 million. They join Silicon Alley Insider, b5Media, VentureBeat and a couple of smaller networks as having raised institutional money. I have mixed emotions about this.

On one hand, all businesses require an up-front capital injection in order to get started. Often times, however, this is a small, upfront loan that is repayed when the business succeeds. In the case of venture capital, the cash injection is doled out at some point well within a company’s life cycle.

For a blog network that relies upon posting news stories of companies, which generally are backed by venture capital firms, to take venture capital money seems like an inherent conflict of interest.

SAI’s disclaimer page does not allude to its funding sources. It’s disclosure statement does not say what VC it has raised. And I couldn’t track down any information about its funding on its site or its parent company’s site, AlleyCorp. But this summer, it announced a round of funding.

Does this affect its coverage? I would hope not. But bloggers, reporters, journalists or anybody that purports to report “news” should be attempting to maintain a level of objectiveness. And when you’re fueled by a VC firm’s funds, that can be kind of difficult.

I’m just sayin’.