25 Nov
2008

PR Tip #1: Be genuine

Category:PR, PR TipsTag: , :

I’ve decided to share some lessons I have learned in my time as a public relations pro. So, without further delay, my first piece of advice is: be genuine. Say hello. Be genuine and connect with reporters without ulterior motives. Public relations is in a period of hyper evolution and so much emphasis is placed […]

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13 Nov
2008

Marketing is a bunch of CRAP

Yeah, I said it. Marketing is a bunch of CRAP! But not the kind of crap you may be thinking I mean. I am talking about C.R.A.P.: Communicate, relate, anticipate and participate. These are the foundations of an effective marketing campaign and will help any brand, any PR pro or any marketer work better with […]

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11 Nov
2008

Conquering fear

Technology is a wonderful tool for tackling fears. You can register for any anonymous email address you want and post anything you want, anywhere you want it. But what does it take to really tackle a fear or move past an initial hesitation? In our highly-social, highly connected world, it’s difficult to imagine that we […]

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