Comments on: PR Tip #2: The pitch http://www.thegeekgiant.com/2008/12/01/pr-tip-2-the-pitch/ Thoughts on Public Relations, Social Media and Corporate Communications Wed, 05 Oct 2011 13:31:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: PRCog http://www.thegeekgiant.com/2008/12/01/pr-tip-2-the-pitch/comment-page-1/#comment-13 PRCog Tue, 02 Dec 2008 20:31:40 +0000 http://thegeekgiant.com/?p=37#comment-13 I don't think the verticals are the problem. The problem develops with large stories outside an agency's specialty which encompass other fields with insufficient ramp-up time. For example - Client in widget field has solid contacts in widget trades, etc. but is then gets a large government order. Now need to integrate local and regional business press (who may not have cared a widget about Widget Co previously), government mags, and numerous others (int'l business, widget raw material producers, etc.) depending on the exact scope of the announcement. At some level, to get the news out quickly a shotgun method of pitching would have to be employed both in 'list' creation and outreach. Yes, before the pile-on of 'you shouldn't pitch w/o knowing the audience, it would be great to take 2 weeks, review the trades, etc. but our job is to respond to the client's news while it's still news, and let's be honest, not all clients let us know with enough time to get it done right. I don’t think the verticals are the problem. The problem develops with large stories outside an agency’s specialty which encompass other fields with insufficient ramp-up time.

For example – Client in widget field has solid contacts in widget trades, etc. but is then gets a large government order. Now need to integrate local and regional business press (who may not have cared a widget about Widget Co previously), government mags, and numerous others (int’l business, widget raw material producers, etc.) depending on the exact scope of the announcement.

At some level, to get the news out quickly a shotgun method of pitching would have to be employed both in ‘list’ creation and outreach.

Yes, before the pile-on of ‘you shouldn’t pitch w/o knowing the audience, it would be great to take 2 weeks, review the trades, etc. but our job is to respond to the client’s news while it’s still news, and let’s be honest, not all clients let us know with enough time to get it done right.

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