Thoughts on Public Relations, Social Media and Corporate Communications

Gonna eat some worms

I continue to be amazed by so-called phishing scams. These people have viral marketing down.

Take yesterday’s outbreak from something called ViddyHo. What it is is not important. What they were able to do in a short time frame is. Within hours, VentureBeat, ReadWriteWeb, Mashable and many others had covered it. Posts to Twitter flooded in and for what?

Apparently simply to drive traffic to a site. Viral marketing at its finest sleaziest. Recently, a phishing attempt took Twitter. A simple “Don’t Click” was all that was necessary to drive thousands of people to a site. Again, no idea what was being sold or promoted. Don’t care.

But the social engineering that these social media phishing scams demonstrate intrigues me. What do you think?

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