PR Tip #4: Unique

Unique is a powerful world. Which is why you should only use it if something truly is unique.

If you find yourself typing “fairly unique,” take a deep breath, hit the delete key 13 times and try again. Same goes with “very unique,” “truly unique” or “quite unique.”

Unless the product really is unique. In that case, simply leave it at unique. It’s a powerful word by itself.