I’m more of a social media jam band than a rock star, but Jim Turner thought I would be a good fit to hang out on his SocialMediaSphere online show.

I was with some pretty interesting company, including Keith Burtis, who heads up BestBuy’s social media efforts, Amber Naslund and even Jason Falls, who works for advertising agency Doe-Anderson in Louisville (lou-UH-vul).

What’s a rock star?

Not me.

In all seriousness, people should be earning reputations for what they’ve done, not who they are. Sure, big personalities and hard workers and good writers all get noticed. But they get noticed because of what they contribute to the world. I try to do good work and practice solid PR fundamentals. Every once in a while I’ll take a risk. And, hopefully, it will work out.

Sometimes people get known for who they are. They basically were up on the mountaintop, shouting the loudest. But look at what’s happened. Jason Calacanis was, up until recently, a top user of Twitter based on number of followers. Now, he has about 7% of the top users followers.

My point is that the self-ascribed titles of guru, coach, rock star, whatever are completely irrelevant. Do good work and people won’t have any issue surviving. Or, as Jason said recently, “Shut up, get back to work and do good work.”

Been beyond swamped. But it’s all for the greater good, right? My post about corporate social media strategies is coming into play. Over at Right90, I am working on getting a blog up and running.

I have been doing tons of research about various conversations that are occuring around specific verticals. One thing that I’m learning is that so much of blogging is hand waving and not hand holding.

So, I’ve decided that I am going to create a blog that fosters a true sense of community. That informs; a blog that educates; a blog that helps people make good decisions. Now, of course a few conversions along the way will be OK as well.

So, what tips do you have? How should I do this? I have my ideas, but I want yours too.