30 Jul
2009

Corporate PR is more than smile and dial

By: Geek Giant Category:Uncategorized

So much goes into building an effective, broad corporate PR program that often times some things are overlooked. This includes the federal rules and regulations that govern how information is disseminated. I have worked for a public company and have had to work with rules such as Regulatory Fair Disclosure, which determines when material information […]

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21 Jul
2009

Twittergate: Journalism Ethics and the blogosphere

By: Geek Giant Category:General business concepts, Industry commentary, PR Tips, Ramblings, UncategorizedTag: , , , , :

I would like to welcome TechCrunch to the world of actual journalism. Find a story, verify info, interview sources, write story, fact check, publish, repeat. Here’s the quick background: TechCrunch obtained multiple documents from an alleged hacker who had broken into Twitter employee’s email accounts, Google Documents (There’s a reason it’s not compliant, but that’s […]

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14 Jul
2009

The Twitter Relations Model, Part Deux

By: Geek Giant Category:General business concepts, Industry commentaryTag: , , , , :3 Comments on The Twitter Relations Model, Part Deux

In my last post, I raised the issue of what I call the Twitter Relations Model. Essentially, Companies are putting on events with limited invite lists ant the expectation is that the atendees will tweet about it. The net result is a super-effective word of mouth PR/advertising campaign. So, I talked about the problem. Now, […]

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