Here we go again, the social media guru/expert/master/savant/wizard is under fire again. As they should be.
… my frustration has turned more toward those whining about the 20-something trying to make his or her way in the social media world, hoping to ride the wave like other digital natives and put food on their table. I don’t fault the uninformed for claiming to be something they aren’t. We’ve all spit-shined our resume a bit much at one point in time, I’d bet. I hope brands and companies are smart enough to see through that.
As one of those 20-somethings trying to make it in the PR/corporate communications world (note that I didn’t say social media), I want to point out that it’s people of all ages that can suck at what they do. If you’re going to call yourself an expert, you had better be able to prove it. And the number of twitter followers YOU have—That’s not proof.
Quantifiable metrics such as unique impressions; engagement such as time on Web site, videos viewed or even retweets; pipeline created (in a B2B world) or sales made are all proof points of the success of a program. Now, this blog is not the place for me to post my resumé, but rest assured that to this 20-something, those are important metrics.
Regardless of your age, social media is but a platform. How you use it is the key. And the results and goals are the locked door. Do good work and you’ll be successful.