Consistently Inconsistent

Sometimes life flies by so fast you look around and it’s been more than a month since you’ve posted a blog post. Well, maybe it’s just me.

But as a PR person and marketer, I know that fresh content is essential to staying top of mind with those that you want to be thinking about you. So how does one get back on the wagon?

Back on the pony, err, horse

Like Nike says, “Just do it.” Reemerging from the blogging black hole is as simple as opening your content management system and adding a new post. Now, I know this is over-simplifying things, but as a writer, it is your job to, well, to write. So start typing and hit publish.

One from the vault

We’ve all started a post, hit save and then forgot about it. Perhaps you just didn’t like how it sounded. Perhaps you called somebody out and your brain/keyboard filter engaged. Perhaps you thought you might be wrong with your perspective.

If you’ve hit a blogging wall, open your drafts folder and pick one to post. Take a risk and put yourself out there. After all, this is the Internet. Everybody’s right on the Internet.

I’m going to put my blog where my mouth is this week to back this up.

Short but sweet

I love writing short posts because they’re, well, they’re short. Write a quick post with no more than a link to something and three sentences with your opinions. We spend so much time worrying about if we’re right or if we’re in line with popular thought. If you think a campaign is dumb, say so. If you think a cohort’s blog post is nothing but genius, then say so. By keeping it short, you can turn the discussion to your commenters and get something off your chest.

Make a list

My Top 5 Reasons I haven’t Blogged Lately:

1. Busy
2. Working
3. Busy
4. Nothing to say
5. Busy

In all seriousness, a Top X List post is about as cliché as they come, but they just work. They get you back in the flow of creating content and are easy to post.

Betting back on the blogging horse is difficult. I’ve had several lapses in blogging and each time I resolve to get back into it. What’s the longest you’ve gone without posting? How did you get out of your slump?