The PR blogging world is thick. Funny thing about us PR folks is that we all seem to have opinions.

So, I was quite humbled when I was asked to contribute to one of the up and coming communities of bloggers at PRBreakfastClub. For an idea of why I am so excited to do this, you only need to look at the other bloggers on the site.

What do I bring to the table? I’m hoping a lot. I will be focused on a few of the things that I talk about here: federally regulated industries, B2B public relations, technical how tos and other best-practicey topics. To anybody who has found me from #PRBC, welcome here. I promise I’ll post regular content here to.

In the meantime, what do you want to see? What topics would you like to see me cover here or at PRBreakfastClub?


We all do it. We sit down to make a press list for a project. We start by putting our friends and family on the list then we set out looking for “influencers.” But how do you know who they are?

In the new era of blogs and social media, our influencers no longer sit behind the desk at a major metro daily or behind an anchor desk. So, what makes an influencer in today’s media landscape? Simple: An influencer is somebody who people listen to.

What’s worth more to your client, a mention on the business page of a newspaper with a large circulation and possible syndication or mentions on the blogs, twitter accounts and facebook profiles of several lifestyle bloggers that frequently do product reviews and have a robust community?

The task for you as a PR person is to find the right influencers and get your client in front of them.


What is the future of public relations? Is there one secret or are there multiple best practices that are being developed and refined? I’d like to think the latter. And I’d like to think that I’m contributing to the advancement of the practice of public relations.

As I sit here writing these words, I realize I have a lot of learning, a lot of growing and a lot of room to improve. In my former life, I was a reporter. I covered the gamut from high school sports, county government, education and cops & crime. A far cry from high-tech PR.

But that’s the path I’ve chosen. It’s brought me to some great companies and I have learned a lot.

And now it’s time to continue that education.

I am happy to announce that I am joining the global PR firm Waggener Edstrom as a member of its SWAT Team.

A new opportunity

Now a new era of opportunity begins. I am joining a renowned firm and will be working with Microsoft on a variety of projects. I get to further my education while working alongside some of the brightest minds in the public relations space. Leaders such as Tac Anderson, innovators such as Micheal Foley and a myriad of bloggers on the official Waggener Edstrom blogs (maybe they’ll let me post there occasionally) will be my coworkers and that has me pretty jazzed.

I know that agency life can be different and the company is quite a bit larger than others I’ve worked for. But that’s all part of the adventure. I’m hoping to add some value to WE and its clients. I’ve met a few of my future teammates and I think that there’s a lot of room for ass kicking.

So, this has been an exciting few weeks for me. First the announcement of Baby Berto and now this. On to rock 2010…


Send me a personalized, on-topic, short, timely and interesting pitch. That sums up the general rules set forth by most bloggers who dictate how they’d like to be pitched.

I get it, you’re busy, you have hundreds of companies pitching you per day. But for those of us in the PR field that have adapted to the shifting practice for placing stories, it can be frustrating to jump through the aforementioned hoops and see nothing. So how do we move on?

Well, you keep pitching. Journalists are busy. We’re busy. And pitching is the circle of life. Silicon Valley Watcher also has what it calls the killer pitch. That’s a topic for another day…