An embargo is the exception, not the rule. Use them selectively and not often for the greatest impact.
April 19, 2010
by The Geek Giant
Comments Off
Monthly Archives: April 2010
April 15, 2010
by The Geek Giant
4 Comments
A new social media metric
The new wave of social media punidtry has shifted from “engage” to “measure.” As part of that, tons of people have weighed in on how to select a social media firm/consultant, offering various tips and tricks. Well, here’s mine. How … Continue reading
April 2, 2010
by admin
1 Comment
Defining an influencer in today’s world
We deal with them every day. We spend hours crafting pitches, preparing background documents and making sure they’re happy. But how do we decide who is and isn’t an influencer? I was fortunate to be able to attend the Social … Continue reading
April 1, 2010
by The Geek Giant
1 Comment
The future of in-house PR
The life and times of the in-house PR counsel at most companies are a changin’. Silos are being built as a result of silos being torn down. Specialists are generalizing and generalists now have a specialty. What is happening? Those … Continue reading