Attention-getting messaging

I have a lot of small businesses that are just becoming aware of the world of the web. Many are B2B businesses that think that Press Releases are the best way to get attention for their services and products. I think that these are dated techniques for “many” businesses, especially if it’s their main avenue for inbound traffic.

What are your thoughts on this?

A few weeks ago, I asked for some requests on what to blog about and I wanted to pull this one out of the queue based upon a brief exchange of Tweets I had on the relevance of PR in a startup world.

PR as communications is essential for the success of any company, large or small. Of course I am biased in this, but my reasoning is a bit more fundamental. Most CEOs and technical founders are smart in a lot of areas. crafting a story generally isn’t one of them. Public relations is an art and we are artists and a company is our medium. We help companies tell their story. The great thing that a company’s leadership provides is passion.

We provide the ability to translate that passion into English.

OK, that being said, let’s get back to the question that was asked: Is a press release the best way to get attention, especially in the B2B space? My simple answer?

No.

There is no magic ingredient when it comes to an outbound communication strategy. Successful public relations is a lot like a well-executed curry. Have you ever tasted turmeric on its own? Not so good. But combined with a myriad of other spices, it’s delicious. The same can be said of a company’s public relations efforts. By combining media relations, digital communications, customer storytelling and other activities, you can create a lot of attention for your company.

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