While press releases and creating link bait have been marketed as a great SEO tactic, I’ve finally had my epiphany: Search Engine Optimization is a public relations tactic. Public relations is not an SEO tactic.

As I recently had the great pleasure of attending SMX Advanced, I listened to a presentation on how to use elementary PR tactics as an SEO tool. In addition, SEOmoz recently published a post outlining the potential dangers of SEO managing PR and vice versa: “At the risk of writing with very broad brush-strokes, the PR world still knows nothing about SEO. This ignorance is reciprocal. …As SEOs, we know very little about how public relations actually work, but we should. Applying PR fundamentals can turn your PR Agency into Linkbuilders on Steroids…” Continue reading