We can debate influencers, journalists, bloggers and the like endlessly. But at the end of the day if you’re not out telling your story in public, somebody will do it for you. And regardless of how you define it, when you let somebody else tell your story for you, you can’t control that message. And that’s not very good PR.

Tweeting and facebooking are SEO because Twitter and Facebook have become search engines. According to a study just released by Seattle-based SEO analytics software maker SEOmoz, Facebook shares had the highest correlation of the factors it examined that influenced where a page ranked in search results. Shares had a higher correlation than link authority, keywords in a domain and anchor text. Adding in data from the study on the correlation of Facebook likes and comments leads me to believe that a strong presence on Facebook will help your content rank better in the search engines. In spite of the appearance of correlation data showing that Facebook has a tremendous impact on search engine ranking, this is really showing that people share quality content. Continue reading

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