The instant you hit “publish,” a little piece of your inner being dies. Well, maybe it doesn’t die, but it escapes you and transfers to the URL you just created. Regardless of the intent of what you’ve published is, it needs to contain a little bit of your soul in order to be successful.

We all “blog with a purpose.” Our roles as story tellers necessitate this. But to tell a story with passion, to convey your soul through your words takes a lot of hard work.

What’s this have to do with public relations? Plenty. I’ve been doing a bit of soul searching. Deciding just what it is I do. Deciding how to be awesome and deciding what my path is going to be. And I’ve figured it out.

I want to leave a piece of me in every project I am involved with.

I will pour every ounce I have into making something awesome. Telling a better story. Getting the insider tip on what will make a publication pay attention. I will make damn sure the strategic guidance I provide is beyond anything else being done. I will leave my mark on every press release, blog post, RFP, tweet and mail. Even if that mark means not touching it.

Letting this industry (craft?) have a piece of my soul each day is the best I can do. What are you going to do to make your mark?