I’ve been doing a lot more media relations lately and I’m finding that I enjoy it more and more. This industry is rooted in relationships and sometimes just picking up the phone or making a dumb joke can be all you need to do to kick-start that relationship.

I have a concept I call agendaless pitching. Essentially this is the pitch you make to introduce yourself or your client and it’s way more important than any pitch going forward. Be clear about your intentions, be clear about your relationship and be clear about your expectations.

Oh, and followup.