2 Sep
2015

Targeting a social media audience of null

Category:PR

Every social media program starts from scratch with an audience of zero. That’s a universal truth even for global brands with a significant social following. When a social media program gets off the ground, the initial audience for a campaign, contest or even blog post is zero. So, how do you get the first, second […]

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26 Jun
2015

Fix your social media strategy

Category:PR, Ramblings

So, you stare at your Twitter account, Facebook page and LinkedIn business profile and nothing happens. You send a flurry of tweets. Maybe “engage” with an “influencer” or two and then you jump over to Google Analytics to watch the conversions increase 10x. But that conversion rate actually went down. If you have ever felt […]

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