We recently found out that my wife is pregnant with our second child. With that comes a fair amount of introspection, thinking about the future and what is to come. For me, this sense of adventure, this sense of wonder, was coupled with an opportunity. That sense of adventure and that opportunity to pursue it […]
Read MoreA while back, I had an experience to work with a paid spokesperson to host a client event. Now, paid spokespeople are not a new tactic by any means. But generally these are celebrities (note: the definition of celebrity is subjective) that get paid to show up, mingle, say a few scripted words and get […]
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In a world where coverage on the top three technology blog can generate less than 3,000 page views yet client’s blog posts routinely torch the top of TechMeme, what role does the media play in the future of media relations? Well, the role of trusted opinion will likely not go away. But the role of […]
Read MoreThe mobile web is essentially ubiquitous at the point. We have access to nearly any piece of information we need in most of our pockets. We can watch baseball games, record a video and bash egg thieves with Angry Birds. As communications professionals, how we put our messages together for the mobile Web is essential. […]
Read MoreWe deal with them every day. We spend hours crafting pitches, preparing background documents and making sure they’re happy. But how do we decide who is and isn’t an influencer? I was fortunate to be able to attend the Social Fresh conference in Portland (for some other takeaways, you can read them here) recently and […]
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