Blog Posts

29 May
2013

The new role of the influencer

Category:PR

A while back, I had an experience to work with a paid spokesperson to host a client event. Now, paid spokespeople are not a new tactic by any means. But generally these are celebrities (note: the definition of celebrity is subjective) that get paid to show up, mingle, say a few scripted words and get […]

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website traffic from tech blogs
10 Jan
2013

The evolution from public relations to content relations

In a world where coverage on the top three technology blog can generate less than 3,000 page views yet client’s blog posts routinely torch the top of TechMeme, what role does the media play in the future of media relations? Well, the role of trusted opinion will likely not go away. But the role of […]

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10 Jul
2012

PR Tip #9: Agendaless pitching

I’ve been doing a lot more media relations lately and I’m finding that I enjoy it more and more. This industry is rooted in relationships and sometimes just picking up the phone or making a dumb joke can be all you need to do to kick-start that relationship. I have a concept I call agendaless […]

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27 Feb
2012

This job is awesome

What I really mean is that this job is fucking awesome, but it’s bad form to cuss in a headline. Essentially, I am convinced that public relations is one of the best jobs in the world. My entire day boils down to being able to tell as many people as possible a story. Sure I […]

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