17 Dec
2008

Forrester says you don’t trust corp blogs

Originally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting tidbit, amongst others: Consumers trust company blogs less than any other channel. This result comes […]

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13 Nov
2008

Marketing is a bunch of CRAP

Yeah, I said it. Marketing is a bunch of CRAP! But not the kind of crap you may be thinking I mean. I am talking about C.R.A.P.: Communicate, relate, anticipate and participate. These are the foundations of an effective marketing campaign and will help any brand, any PR pro or any marketer work better with […]

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