We can debate influencers, journalists, bloggers and the like endlessly. But at the end of the day if you’re not out telling your story in public, somebody will do it for you. And regardless of how you define it, when … Continue reading
July 22, 2011
by The Geek Giant
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We can debate influencers, journalists, bloggers and the like endlessly. But at the end of the day if you’re not out telling your story in public, somebody will do it for you. And regardless of how you define it, when … Continue reading
April 19, 2010
by The Geek Giant
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An embargo is the exception, not the rule. Use them selectively and not often for the greatest impact.
January 27, 2010
by admin
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We all do it. We sit down to make a press list for a project. We start by putting our friends and family on the list then we set out looking for “influencers.” But how do you know who they … Continue reading
December 14, 2009
by The Geek Giant
1 Comment
Sometimes life flies by so fast you look around and it’s been more than a month since you’ve posted a blog post. Well, maybe it’s just me. But as a PR person and marketer, I know that fresh content is … Continue reading
October 28, 2009
by The Geek Giant
2 Comments
Having your blog or Web site rank high in search engine is essentially a guaranteed way to convert sales. But as a PR person, how can you help your clients achieve number-one ranking nirvana? While at the recent BlogWorld Expo, … Continue reading
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