The new PR is simply about telling a story well. Sounds a lot like the old PR, doesn’t it?
Read MoreI would like to welcome TechCrunch to the world of actual journalism. Find a story, verify info, interview sources, write story, fact check, publish, repeat. Here’s the quick background: TechCrunch obtained multiple documents from an alleged hacker who had broken into Twitter employee’s email accounts, Google Documents (There’s a reason it’s not compliant, but that’s […]
Read MoreDisclaimer, I adapted this from my blog for Etelos, as one of our executives will be speaking there. Do you know what South by Southwest is? Sure, it’s a great music festival, but did you know it is also one of the best tech conferences around? SXSW Interactive is a compilation of some super quality […]
Read MoreI’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to completely stand out from the crowd or risk getting passed over. So, if you’re planning […]
Read MoreDo you work for a company that hasn’t yet adopted social media practices? Perhaps you are the one implementing a strategy to stay connected to your audiences. But, what rules are there? As I mentioned recently, social media and social marketing are in their infancies and we are defining the rules. But defining these rules […]
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