2 Feb
2018

What is integrated communications strategy

A lot of communications people will look at you and ask “what is your story?” That’s a great place to start and a great way to begin the concept of building your brand narrative (more on that in a bit). But the real fun and work begins with the followup question: How do you want […]

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2 Sep
2015

Targeting a social media audience of null

Category:PR

Every social media program starts from scratch with an audience of zero. That’s a universal truth even for global brands with a significant social following. When a social media program gets off the ground, the initial audience for a campaign, contest or even blog post is zero. So, how do you get the first, second […]

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26 Jun
2015

Fix your social media strategy

Category:PR, Ramblings

So, you stare at your Twitter account, Facebook page and LinkedIn business profile and nothing happens. You send a flurry of tweets. Maybe “engage” with an “influencer” or two and then you jump over to Google Analytics to watch the conversions increase 10x. But that conversion rate actually went down. If you have ever felt […]

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4 Jun
2014

Small town messaging

Category:Personal, PR

I’m spending the weekend in a small town (the sign says population 350, but I’d guess it’s half that) attending my sister’s high school graduation. A large part of my time here will be spent just sitting and watching the customers in my mom’s small cafe. Over the years, I’ve learned a lot about customer […]

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4 Apr
2014

Have marketing and PR killed social media?

Category:PR

We live in a world where you can pay a stranger $3,000 to “professionally” formulate a social media strategy, post to various social networks and encourage your guests to share on social media. Now, I’m all for wedding guests sharing their happy memories, but the concept of a marketer selling this as a service is what […]

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