4 Jan
2011

The Embargo: Bad Execution or Bad Concept?

By: The Geek Giant Category:PRTag: , , , , :1 Comment on The Embargo: Bad Execution or Bad Concept?

Embargoes are generally more controversial than the stories they were designed to tell. They’re broken daily. Through errors by humans and machines, a post agreed to publish at 6:02 am but goes at 5:58 am. But these errors, I can’t help but wonder if they’re the result of poor execution of if the embargo is […]

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15 Oct
2010

Create quality mobile content

By: admin Category:PRTag: , , , :1 Comment on Create quality mobile content

The mobile web is essentially ubiquitous at the point. We have access to nearly any piece of information we need in most of our pockets. We can watch baseball games, record a video and bash egg thieves with Angry Birds. As communications professionals, how we put our messages together for the mobile Web is essential. […]

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6 Jul
2010

Your PR-sonal Narrative

By: The Geek Giant Category:PR, RamblingsTag: , , , , , :1 Comment on Your PR-sonal Narrative

Sure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]

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11 Jun
2010

The impact of real-time search on PR

By: The Geek Giant Category:PR, RamblingsTag: , , , :5 Comments on The impact of real-time search on PR

The way we as a collective society interface with data has fundamentally stayed the same through the generations: We have to search for it. In the past, this has meant opening an encyclopedia, learning the Dewey Decimal system or even running an experiment. But today, we have exabytes of information that a few select outlets […]

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