3 Jun
2010

Changing my stance on AP Style

I read this post that has essentially single-handedly convinced me that the AP Style guide is just that. A guide. You see, while going through journalism school, I treated it like scripture. The grammar, spelling and capitalization guide of the journalists deities. But since then, I’ve softened my stance. And now I am fully prepared […]

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2 Apr
2010

Defining an influencer in today’s world

We deal with them every day. We spend hours crafting pitches, preparing background documents and making sure they’re happy. But how do we decide who is and isn’t an influencer? I was fortunate to be able to attend the Social Fresh conference in Portland (for some other takeaways, you can read them here)  recently and […]

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