25 Jun
2009

The Twitter Relations Model

By: Geek Giant Category:General business concepts, PRTag: , , , , :4 Comments on The Twitter Relations Model

As public relations continues its amoeba-like shift around social media, one of the things I’m starting to see is the practice of Twitter relations. Twitter relations is similar to blogger relations, but eliminates the threshold of authority that comes with a blog. Brands, PR companies and marketing teams are beginning to provide limited access to […]

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30 Jan
2009

The economy sucks. Now what?

By: The Geek Giant Category:General business concepts, PRTag: , , , :1 Comment on The economy sucks. Now what?

Are you finding yourself wondering about the future? Or, even the present? As we sit, peering over the edge of our recession into the pits of a depression, many PR, marketing and communications folks are scratching their heads (or asses I suppose) and wondering “now what?” Changing the face of PR If you’re on Twitter, […]

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17 Dec
2008

Forrester says you don’t trust corp blogs

By: The Geek Giant Category:Enterprise, PRTag: , , , :

Originally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting tidbit, amongst others: Consumers trust company blogs less than any other channel. This result comes […]

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