I’ve bounced around on a couple of topics on this blog. But one of the most common cries for help/lashing out in anger I see around PR is over the pitch. I’m not sure how many PR people have actually been pitched before, but it can be quite annoying at times. So, I want to […]
Read MoreBack in April, we were promised that the Twitpitch would be the future. And after eight months, it looks like the future is still on the way. The same can be said with a recent project called “MicroPR.” These short, high-level pitches are great for putting a link out onto Twitter, but for targeted, effective […]
Read MorePitching. That word has come to instill fear in PR pros and journalists alike. The 24-hour news cycle has made pitching an announcement even more competitive and challenging than ever. Tons of posts exist about how to craft an effective pitch. But in my conversations and those held in the public forum, the success of […]
Read MoreI’ve decided to share some lessons I have learned in my time as a public relations pro. So, without further delay, my first piece of advice is: be genuine. Say hello. Be genuine and connect with reporters without ulterior motives. Public relations is in a period of hyper evolution and so much emphasis is placed […]
Read MoreYeah, I said it. Marketing is a bunch of CRAP! But not the kind of crap you may be thinking I mean. I am talking about C.R.A.P.: Communicate, relate, anticipate and participate. These are the foundations of an effective marketing campaign and will help any brand, any PR pro or any marketer work better with […]
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