Sometimes you have to make things happen. Sometimes you get a challenge. Sometimes you have to walk the walk.

Today is one of those times. You see, I received an email today informing me that in a test search for PR Geek, I am slightly behind a colleague of mine in the UK. So now, I must take over the rankings.

For reasons why I should, here’s a few examples:

• The impact of real-time search on PR
• Marketing is a bunch of CRAP
• The Twitter Relations Model
• The new PR
• Defining an influencer in today’s world