12 Feb

The five “Bes” of B2B communications

As a communications industry, we have spent a lot of energy trying to put a flashy marketing name to the value we can add for businesses. But oftentimes we try to make B2B and enterprise communications something it’s not. We can over complicate matters or very easily create programs that aren’t scalable or, quite frankly, […]

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13 Jul

Attention-getting messaging

I have a lot of small businesses that are just becoming aware of the world of the web. Many are B2B businesses that think that Press Releases are the best way to get attention for their services and products. I think that these are dated techniques for “many” businesses, especially if it’s their main avenue […]

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