» balance http://www.thegeekgiant.com Thoughts on Public Relations, Social Media and Corporate Communications Wed, 16 Nov 2011 07:08:00 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 A new social media metric http://www.thegeekgiant.com/2010/04/15/a-new-social-media-metric/ http://www.thegeekgiant.com/2010/04/15/a-new-social-media-metric/#comments Thu, 15 Apr 2010 21:17:24 +0000 The Geek Giant http://www.thegeekgiant.com/2010/04/15/a-new-social-media-metric/ Continue reading →]]> The new wave of social media punidtry has shifted from “engage” to “measure.” As part of that, tons of people have weighed in on how to select a social media firm/consultant, offering various tips and tricks. Well, here’s mine.

How active and enthusiastic is the person’s spouse?

You see, a lot of us have spouses that are nurses, builders or some other non-tethered profession. I think this is our way of finding balance. My wife is a pretty solid reality check usually.

So if we can get our spouse fired up about social media, we must be pretty good, right?

UPDATE: Yes, I know that not everybody has a spouse. That’s Ok, this can apply to moms, siblings or pets as well :)

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