The life and times of the in-house PR counsel at most companies are a changin’. Silos are being built as a result of silos being torn down. Specialists are generalizing and generalists now have a specialty. What is happening? Those are some of the topics I’ll be talking about at this year’s Seattle PRSA Jumpstart […]
Read MoreROI. How do you measure the ROI for a Tweet? How do you measure ROI for a video posted to YouTube? How do you measure ROI for a blog post? The concept of ROI in modern public relations and corporate communications has evolved from the old standby of column inches earned * ad rate. The […]
Read MoreI’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to completely stand out from the crowd or risk getting passed over. So, if you’re planning […]
Read MoreI think that 2009 will be the rise of the microbusiness. In today’s technology world, a win is no longer getting hired as an engineer at IBM or a marketer for Microsoft. Rather, it is finding clients as an independent “consultant” or working with a small startup that sees some element of success. According to […]
Read MoreTechnology is a wonderful tool for tackling fears. You can register for any anonymous email address you want and post anything you want, anywhere you want it. But what does it take to really tackle a fear or move past an initial hesitation? In our highly-social, highly connected world, it’s difficult to imagine that we […]
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