The Geek GiantPR and corporate communications from above the chaos.

The Twitter Relations Model, Part DeuxFiled Under: General business concepts, Industry commentary

In my last post, I raised the issue of what I call the Twitter Relations Model. Essentially, Companies are putting on events with limited invite lists ant the expectation is that the atendees will tweet about it. The net result is a super-effective word of mouth PR/advertising campaign.

So, I talked about the problem. Now, I’m here to offer a solution. Stowe Boyd is championing something he calls “microsyntax.” Essentially, a couple of characters that denotes a more involved meaning. For example, a forward slash before and after a city or address or location denotes that I am actually there: /Kent, WA/ for example.

So, my solution is a microsyntax for sponsored Tweets. I am proposing a four-character sequence that looks something like this:

My proposal for a sponsored Tweet Microsyntax

Essentially, it’s a $ at the beginning and end of a tweet. An extra step and the loss of four characters, but in the interest of disclosure, I think it might be worth it.

The effect

If you see a tweet with the dollar sign, then assume it is a sponsored tweet and the opinion being expressed has been bought. Omit the symbols and you are claiming the opinion as a true representation of your thoughts and feelings.

Some companies are blatantly sponsoring tweets, but that’s OK. Izea CEO Ted Murphy says that the company has strict disclosure policies and that participants will be disclosing their relationships. To me, this is no different than advertising on any other content broadcasting platform. So long as it is obvious what is a sponsored tweet, then more power to you.

The effect of the dollar sign microsyntax is simple: Force disclosure of what opinions belong to you and what opinions belong to the company paying for them.

What do you think?

Tags: disclosure, Izea, microsyntax, sponsored, tweets