I was with some pretty interesting company, including Keith Burtis, who heads up BestBuy’s social media efforts, Amber Naslund and even Jason Falls, who works for advertising agency Doe-Anderson in Louisville (lou-UH-vul).

What’s a rock star?

Not me.

In all seriousness, people should be earning reputations for what they’ve done, not who they are. Sure, big personalities and hard workers and good writers all get noticed. But they get noticed because of what they contribute to the world. I try to do good work and practice solid PR fundamentals. Every once in a while I’ll take a risk. And, hopefully, it will work out.

Sometimes people get known for who they are. They basically were up on the mountaintop, shouting the loudest. But look at what’s happened. Jason Calacanis was, up until recently, a top user of Twitter based on number of followers. Now, he has about 7% of the top users followers.

My point is that the self-ascribed titles of guru, coach, rock star, whatever are completely irrelevant. Do good work and people won’t have any issue surviving. Or, as Jason said recently, “Shut up, get back to work and do good work.”