June 2, 2010
by The Geek Giant
3 Comments
Sometimes I see something that makes me cringe as a PR person. This is one of those times. A new service just getting into Beta called put.io, which is a cloud-based storage service that allows you to stream your media, … Continue reading
June 25, 2009
by Geek Giant
4 Comments
As public relations continues its amoeba-like shift around social media, one of the things I’m starting to see is the practice of Twitter relations. Twitter relations is similar to blogger relations, but eliminates the threshold of authority that comes with … Continue reading
December 17, 2008
by The Geek Giant
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Originally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting … Continue reading
November 14, 2008
by The Geek Giant
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One of the things I quickly realized when I wrote my last post is that it is much more difficult to participate in a marketing or public relations campaign than one would imagine. So, I wanted to expand a bit … Continue reading
November 13, 2008
by The Geek Giant
5 Comments
Yeah, I said it. Marketing is a bunch of CRAP! But not the kind of crap you may be thinking I mean. I am talking about C.R.A.P.: Communicate, relate, anticipate and participate. These are the foundations of an effective marketing … Continue reading
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