2 Apr
2010

Defining an influencer in today’s world

We deal with them every day. We spend hours crafting pitches, preparing background documents and making sure they’re happy. But how do we decide who is and isn’t an influencer? I was fortunate to be able to attend the Social Fresh conference in Portland (for some other takeaways, you can read them here)  recently and […]

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28 May
2009

Social Media is the Platform

Social Media has become a catch-all term for just about any content distribution on the Web. Who would have thought that two years ago, a press release would be considered social media? But here we are. Anybody who is blogging, twittering, publishing photos, friend-feeding, Viddler-ing etc… is social media-ing. But are they? I say that […]

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