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A new social media metricFiled Under: General business concepts, Personal

The new wave of social media punidtry has shifted from “engage” to “measure.” As part of that, tons of people have weighed in on how to select a social media firm/consultant, offering various tips and tricks. Well, here’s mine.

How active and enthusiastic is the person’s spouse?

You see, a lot of us have spouses that are nurses, builders or some other non-tethered profession. I think this is our way of finding balance. My wife is a pretty solid reality check usually.

So if we can get our spouse fired up about social media, we must be pretty good, right?

UPDATE: Yes, I know that not everybody has a spouse. That’s Ok, this can apply to moms, siblings or pets as well

Tags: balance, metrics, spouse