19 Jan
2011

Keep your definition of influence focused

Do you want to know who has influence? Celebrities. Celebrities have influence. Such as one tweet from Ashton Kutcher generating more than 13,000 views of a YouTube video with a single tweet. Click on that link, because it contains a slight shift in the definition of “influence.” It renames it leverage. It’s not influencing a […]

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15 Apr
2010

A new social media metric

The new wave of social media punidtry has shifted from “engage” to “measure.” As part of that, tons of people have weighed in on how to select a social media firm/consultant, offering various tips and tricks. Well, here’s mine. How active and enthusiastic is the person’s spouse? You see, a lot of us have spouses […]

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