Sure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]
Read MoreAs I prep for my presentation at this year’s Blog World Expo, I wanted to visit the topic I’m actually speaking on. “Social Media and Blogging in Federally Regulated Industries” isn’t a really sexy title for a conference session, but it’s one that is absolutely necessary. Industries such as pharmaceuticals, firearms and liquor are trying […]
Read MoreDo you work for a company that hasn’t yet adopted social media practices? Perhaps you are the one implementing a strategy to stay connected to your audiences. But, what rules are there? As I mentioned recently, social media and social marketing are in their infancies and we are defining the rules. But defining these rules […]
Read MoreThere is no etiquette, there are no rules. Make your own and make them known. Do you find yourself facing social media overload? With Twitter followers, Facebook friends, Flickr friends, LinkedIn connections and countless other social networks to manage, sometimes I just find myself a touch overwhelmed. Do you? All of a sudden, I found […]
Read MoreOriginally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting tidbit, amongst others: Consumers trust company blogs less than any other channel. This result comes […]
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