3 Mar
2009

PR Tip #4: Unique

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Unique is a powerful world. Which is why you should only use it if something truly is unique. If you find yourself typing “fairly unique,” take a deep breath, hit the delete key 13 times and try again. Same goes with “very unique,” “truly unique” or “quite unique.” Unless the product really is unique. In […]

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16 Feb
2009

PR Tip #3: Timing

I’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to completely stand out from the crowd or risk getting passed over. So, if you’re planning […]

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