July 22, 2011
by The Geek Giant
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We can debate influencers, journalists, bloggers and the like endlessly. But at the end of the day if you’re not out telling your story in public, somebody will do it for you. And regardless of how you define it, when … Continue reading
February 18, 2010
by admin
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My good friend Aliza Sherman has a great post over on Web Worker Daily about the evolution of the blogger relations model. The model of “blogger relations” is one that is constantly evolving. I think that both sides are learning … Continue reading
January 27, 2010
by admin
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We all do it. We sit down to make a press list for a project. We start by putting our friends and family on the list then we set out looking for “influencers.” But how do you know who they … Continue reading
March 3, 2009
by Geek Giant
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Unique is a powerful world. Which is why you should only use it if something truly is unique. If you find yourself typing “fairly unique,” take a deep breath, hit the delete key 13 times and try again. Same goes … Continue reading
February 16, 2009
by Geek Giant
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I’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to … Continue reading
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