The life and times of the in-house PR counsel at most companies are a changin’. Silos are being built as a result of silos being torn down. Specialists are generalizing and generalists now have a specialty. What is happening? Those are some of the topics I’ll be talking about at this year’s Seattle PRSA Jumpstart […]
Read MoreHaving your blog or Web site rank high in search engine is essentially a guaranteed way to convert sales. But as a PR person, how can you help your clients achieve number-one ranking nirvana? While at the recent BlogWorld Expo, I sat in on a session that proposed the creation of a network of blogs […]
Read MoreUnique is a powerful world. Which is why you should only use it if something truly is unique. If you find yourself typing “fairly unique,” take a deep breath, hit the delete key 13 times and try again. Same goes with “very unique,” “truly unique” or “quite unique.” Unless the product really is unique. In […]
Read MoreBack in April, we were promised that the Twitpitch would be the future. And after eight months, it looks like the future is still on the way. The same can be said with a recent project called “MicroPR.” These short, high-level pitches are great for putting a link out onto Twitter, but for targeted, effective […]
Read MorePitching. That word has come to instill fear in PR pros and journalists alike. The 24-hour news cycle has made pitching an announcement even more competitive and challenging than ever. Tons of posts exist about how to craft an effective pitch. But in my conversations and those held in the public forum, the success of […]
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