Sure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]
Read MoreDisclaimer, I adapted this from my blog for Etelos, as one of our executives will be speaking there. Do you know what South by Southwest is? Sure, it’s a great music festival, but did you know it is also one of the best tech conferences around? SXSW Interactive is a compilation of some super quality […]
Read MoreI’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to completely stand out from the crowd or risk getting passed over. So, if you’re planning […]
Read MoreDo you work for a company that hasn’t yet adopted social media practices? Perhaps you are the one implementing a strategy to stay connected to your audiences. But, what rules are there? As I mentioned recently, social media and social marketing are in their infancies and we are defining the rules. But defining these rules […]
Read MoreThere is no etiquette, there are no rules. Make your own and make them known. Do you find yourself facing social media overload? With Twitter followers, Facebook friends, Flickr friends, LinkedIn connections and countless other social networks to manage, sometimes I just find myself a touch overwhelmed. Do you? All of a sudden, I found […]
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