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	<title> &#187; SocNet</title>
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	<description>Thoughts on Public Relations, Social Media and Corporate Communications</description>
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		<title>Been a while…</title>
		<link>http://www.thegeekgiant.com/2008/06/18/been-a-while/</link>
		<comments>http://www.thegeekgiant.com/2008/06/18/been-a-while/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 05:21:04 +0000</pubDate>
		<dc:creator>The Geek Giant</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[SocNet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[Back into the flow of things. Here&#8217;s what I&#8217;ve noticed lately. What&#8217;s changed? Not a whole lot. Innovation appears to be on a temporary hiatus. Yahoo is trying its best to be the belle of the ball, but is ending &#8230; <a href="http://www.thegeekgiant.com/2008/06/18/been-a-while/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Back into the flow of things. Here&#8217;s what I&#8217;ve noticed lately.</p>
<h2>What&#8217;s changed?</h2>
<p>Not a whole lot. Innovation appears to be on a temporary hiatus. Yahoo is trying its best to be the belle of the ball, but is ending up only as the last-call cougar. I don&#8217;t care if it&#8217;s Googlehoo, Microhoo, <a href="http://kara.allthingsd.com/20080612/yahoogle-no-joy-in-mudville/" target="_blank">Yahoogle</a> or whatever mashup you want to call it, it&#8217;s still going to be &#8220;<a href="http://en.wikipedia.org/wiki/Contextual_advertising" target="_blank">contextual</a>&#8221; ads in the way of my Internet search.</p>
<p>I like Google not for its results, but for the fact that to search for something, I type it into my Firefox space and it gives me what I want. So, whatever happens, keep making Mozilla rich so I can keep using the quick search.</p>
<h2>Social networking fatigue</h2>
<p>I&#8217;m not fatigued of the act of social networking, I&#8217;m fatigued of the myriad Web sites I feel it necessary to register as /geekgiant or what have you. Here&#8217;s my proposal.</p>
<p>We all love <a href="http://www.twitter.com/geekgiant" target="_blank">Twitter</a> (when it works). We&#8217;ve all settled on <a href="http://friendfeed.com/geekgiant" target="_blank">FriendFeed</a> as a way to abandon RSS sharing. And we all seem to have a LinkedIn profile. Let&#8217;s call it a day. It&#8217;s time for the Web to be used for something useful. How about a network for managing emergency responses. Or how about a CMS that has a reality check built in for poor writers. Another idea I have is for a Customer Relationship Management that is usable by, well, everybody.</p>
<p>Just an idea.</p>
<h2>Where to go</h2>
<p>I think that what the IPO bubble was to Web 1.0, consolidation will be to Web 2.0. We&#8217;re going to see makers of widgets get absorbed into the social networks they serve. I think we&#8217;ll see some of the proprietary Web app creation tools such as <a href="http://www.coghead.com" target="_blank">Coghead</a> or <a href="http://www.bungeelabs.com/platform/" target="_blank">Bungee Labs</a> dissolve and I think that some of the blogs will consolidate as well.</p>
<p>We&#8217;re in the birth of a new economy. The Web is the platform for innovation and I&#8217;m excited to see where we go.</p>
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