While press releases and creating link bait have been marketed as a great SEO tactic, I’ve finally had my epiphany: Search Engine Optimization is a public relations tactic. Public relations is not an SEO tactic. As I recently had the great pleasure of attending SMX Advanced, I listened to a presentation on how to use […]
Read MoreEmbargoes are generally more controversial than the stories they were designed to tell. They’re broken daily. Through errors by humans and machines, a post agreed to publish at 6:02 am but goes at 5:58 am. But these errors, I can’t help but wonder if they’re the result of poor execution of if the embargo is […]
Read MoreSure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]
Read MoreSometimes I see something that makes me cringe as a PR person. This is one of those times. A new service just getting into Beta called put.io, which is a cloud-based storage service that allows you to stream your media, has this as a splash page if you try to sign up for its closed […]
Read More
Recent Comments