29 May
2013

The new role of the influencer

Category:PR

A while back, I had an experience to work with a paid spokesperson to host a client event. Now, paid spokespeople are not a new tactic by any means. But generally these are celebrities (note: the definition of celebrity is subjective) that get paid to show up, mingle, say a few scripted words and get […]

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website traffic from tech blogs
10 Jan
2013

The evolution from public relations to content relations

In a world where coverage on the top three technology blog can generate less than 3,000 page views yet client’s blog posts routinely torch the top of TechMeme, what role does the media play in the future of media relations? Well, the role of trusted opinion will likely not go away. But the role of […]

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