My new IRL buddy Kenji Onozawa is running this little series where he shoves a camera into people’s chests faces and talks to them about social media. This is a great series because it helps put a real person to the avatar. The joys of tweetups, conferences etc… are that they help us realize just […]
Read MoreDisclaimer, I adapted this from my blog for Etelos, as one of our executives will be speaking there. Do you know what South by Southwest is? Sure, it’s a great music festival, but did you know it is also one of the best tech conferences around? SXSW Interactive is a compilation of some super quality […]
Read MoreThere is no etiquette, there are no rules. Make your own and make them known. Do you find yourself facing social media overload? With Twitter followers, Facebook friends, Flickr friends, LinkedIn connections and countless other social networks to manage, sometimes I just find myself a touch overwhelmed. Do you? All of a sudden, I found […]
Read MoreOriginally posted on the Etelos blog, but I’ve added some extra commentary here. Do your customers and prospects trust your blogs? New research from Forrester says they don’t. Forrester analyst Josh Bernoff recently released a report that had this interesting tidbit, amongst others: Consumers trust company blogs less than any other channel. This result comes […]
Read MoreOne of the things I quickly realized when I wrote my last post is that it is much more difficult to participate in a marketing or public relations campaign than one would imagine. So, I wanted to expand a bit more on the Participate element of CRAP. Most large companies simply aren’t agile enough to […]
Read More
Recent Comments