The Geek GiantPR and corporate communications from above the chaos.

The impact of real-time search on PRFiled Under: PR, Ramblings

The way we as a collective society interface with data has fundamentally stayed the same through the generations: We have to search for it. In the past, this has meant opening an encyclopedia, learning the Dewey Decimal system or even running an experiment. But today, we have exabytes of information that a few select outlets have access to: Bing, Google, Ask.com and other niche websites.

As public relations professionals, part of our job is to monitor and influence our clients’ reputation. All one needs to do is set up a news or blog alert for “Insert client name here” sucks. In no time you will see a constant flow of detractors, fanboys of competitors and the occasional piece of valuable feedback. I had the good fortune to spend a day at SMX Advanced, a conference put on by Search Engine Land, which is a top influential outlet in the search space. The conference is focused at SEO/SEM/PPC, but there were some tremendous nuggets for PR as well. Read the rest of this entry »

Tags: content, real time, search, SEO