19 Jul
2011

Optimizing social media for SEO

Tweeting and facebooking are SEO because Twitter and Facebook have become search engines. According to a study just released by Seattle-based SEO analytics software maker SEOmoz, Facebook shares had the highest correlation of the factors it examined that influenced where a page ranked in search results. Shares had a higher correlation than link authority, keywords […]

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11 Jun
2010

The impact of real-time search on PR

The way we as a collective society interface with data has fundamentally stayed the same through the generations: We have to search for it. In the past, this has meant opening an encyclopedia, learning the Dewey Decimal system or even running an experiment. But today, we have exabytes of information that a few select outlets […]

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