While press releases and creating link bait have been marketed as a great SEO tactic, I’ve finally had my epiphany: Search Engine Optimization is a public relations tactic. Public relations is not an SEO tactic. As I recently had the great pleasure of attending SMX Advanced, I listened to a presentation on how to use […]
Read MoreSure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]
Read MoreTwitter has fundamentally changed our lives, whether we like it or not. And people have written miles of books, blog posts and even tweets about best practices and what matters on Twitter. One of the biggest things that is almost universally agreed upon is to be genuine. So how do we as public relations professionals […]
Read MoreThe PR blogging world is thick. Funny thing about us PR folks is that we all seem to have opinions. So, I was quite humbled when I was asked to contribute to one of the up and coming communities of bloggers at PRBreakfastClub. For an idea of why I am so excited to do this, […]
Read MoreSometimes life flies by so fast you look around and it’s been more than a month since you’ve posted a blog post. Well, maybe it’s just me. But as a PR person and marketer, I know that fresh content is essential to staying top of mind with those that you want to be thinking about […]
Read More
Recent Comments